Thursday, July 13, 2006

Out of a constellation of blogs, you found this one.
Not to say it's a star, but I hope to make your trip worthwhile.

DesignOutcome speaks to the mystery, business and process of design, of designers, their clients, the projects and what happens when all is completed. The good, bad and ugly. A place to separate one's ego from one's work and remark on how ugly that baby really is.

Like successful design, I hope this is a collaborative effort that supports good conversation and lively comments. Above all, let's see if there is a nugget of learning that leads to better work and more satisfying design.


I am a designer trained in print design who has learned environmental graphics, electronic graphics and a smattering of web graphics. Along the way the tools changed, the media changed, the display and life of each work changed. The approach got broader, clients got smarter, and outcomes became more important if only because they can now be seen by a global audience.

I have worked most all levels of experience and situations of my industry as a design consultant, a staff designer, a staff manager, a client knowledge expert, a project manager and an information designer, perhaps the newest role of all. Not sure which was mo' betta than any other one.

I also was smart or bored enough to go back to school for an MBA, which has only served to increase my curiosity more than my net worth. I am particularly curious about convergences, especially those that produce entirely and instantly new markets. Explosions of commerce that patiently sat on a shelf until set off by a spark of a new material, a new 'glue' to stick old things together with, or an insanely bizzarre new way of valuing some old something.

Recent business publications are gloryifying design as the newfound darling of business innovation. As if the words 'creativity' and 'imagination' when packaged in a stylishly matte black box become this thing called Design which can now be taught to other-brained people. Not that I'm about to call it blasphemy, as I kinda like to be associated with those words, but that it's a curious state-of-being-du-jour. What will tomorrow bring?


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